top of page

Product Transformation

Reimagining products to unlock growth, efficiency, and market relevance  

Product Ideation 

Product Franchise Creation 

Market and Consumer Insights

Specialist in Fashion, Beauty, Wellness and Home 

Hero SKU Strategic Roadmap Planning

Disruptive Categories 

Product Positioning and Lifecycle 

Message Hierarchy 

Competitive Audit 

Product Architecture

Product Hierarchy - Hero SKU's vs Support SKU's

Product Replenishment Focus

Lifestyle Clusters 

Multi Tiered Eco System 

Category Expansion 

Channel Segmentation Planning

Subscription vs Loyalty

Cross Category Purchasing 

Nomenclature  

Skincare Closeup

Product Development

Design & Creative Direction- Concept Development

Innovation Pipeline Planning 

Functional Ingredient, Raw Materials Strategy and Sourcing 

Sustainability Optimization 

Supplier Management

Costing & Margin Modelling

Limited Edition and IP Ownership 

R&D New Category Innovation 

  • Instagram
  • https://www.linkedin.com/in/shaun-kearney-30a223b/
  • Twitter
bottom of page