Expanded Pleasing's pop up retail strategy across both primary and secondary markets in the U.S and U.K, transforming temporary retail into a powerful brand and customer acquisition engine. Each pop-up conceived as an immersive design experience - merging scent, sound and visual storytelling to bring the brand's aesthetic into physical form. These activations generated exceptional results, becoming Pleasing's number-one customer acquisition driver by converting experiential engagement into digital traffic and sustained e-commerce growth.