Introduced the brand to the global retail landscape, forging exclusive partnerships with premier luxury retailers including Selfridges, Dover St Market and Space NK. The partnership with Selfridges marked a major milestone with the takeover of The Corner Shop to launch Pleasing's first fragrance, transforming the space into a multi-sensory retail experience that merged design, scent and storytelling. The installation became one of Selfridges' most successful shop takeovers, achieving record-sell through and extensive media coverage. The partnerships reinforced the brand's position as a cultural innovator with commercial excellence.