Introduced a series of prestigious high visibility collaborations that elevated the brand from a nail polish label into a global lifestyle and cultural force. Partnering with Disney and JW Anderson, blending artistry, storytelling and inclusivity, aligning perfectly with the brand's gender fluid and expressive identity.

The Disney collection captured multi-generational appeal through design led nostalgia and collectible items. The JW Anderson partnership marked a defining moment for Pleasing's credibility withing the global fashion space- together these collaborations saw record spikes in traffic and drive double digit customer acquisition growth, increasing first time customer conversion by 40% and improved repeat purchase amongst existing customers.