Led the evolution of the brand beyond its original nail polish launch into a fully realized beauty and lifestyle portfolio, driving significant growth and consumer engagement. Recognizing the brand's cultural influence and aesthetic credibility, expanded the product architecture to include fragrance, lip and skin categories- each designed to balance and provoke creative storytelling with high commercial scalability.

The launch of Pleasing Fragrance became the brand's fastest growing and highest margin category, establishing it as a cornerstone for distribution expansion and a driver of new customer acquisition. Simultaneously, developing entry gateway products to broaden accessibility and strengthen daily-use frequency.