Spearheaded the growth of the wellness category, transforming it into one of the company's most dynamic and mission-aligned verticals. Expanded the assortment from core daily supplements into a comprehensive portfolio spanning nutrition, sleep, gut health and sexual wellness, directly responding to customer demand for an integrated, mind-body approach.

Launching Goop's sexual wellness platform and product line, helped lead an open conversation around topic historically underserved in the wellness space- from libido and hormonal balance to intimacy and confidence. This positioned Goop as a cultural leader in destigmatizing wellness conversations, while maintaining brand authority and sophistication.