Ideated and led the creation of G. Label Jewelry- expanding Goop's in -house brand into a new high-margin, high engagement growth category. Grounded in consumer insights and marketplace performance data, the line was developed to meet strong demand for timeless, sustainably crafted, and sublty luxurious pieces that reflected Goop's modern sensibility.

The collection was introduced through a strategic-editorial and content driven rollout, supported by high-conversion storytelling and integrated founder led marketing campaigns exceeding performance expectations.