Built and scaled the Home category into high growth, high engagement vertical that bridged design, lifestyle and commerce. Recognizing the opportunity to extend Goop's aesthetic into interiors, forged a long - standing collaboration with CB2, designing exclusive furniture and decor collections that translated Goop's effortless California luxury into modern, livable spaces. Several of these pieces remain among CB2's top selling SKU's, underscoring the enduring influence of the partnership.

Beyond retail, expanded the footprint through brand experience partnering with the Colony Hotel in Palm Beach to interior designing the Goop Bungalow - a project merged hospitality, retail and content into a single immersive storytelling environment.

Goop Home became a major driver of annual revenue growth, anchored by the brand's iconic Holiday Gift Guide, where home, entertaining, and lifestyle products consistently ranked amongst the highest converting categories.