Executed and architected a series of high impact fashion collaborations that elevated brand awareness, engagement and revenue across both the Goop brand and marketplace. These collaborations strategically merged storytelling and product innovation, positioning Goop at the intersection of luxury lifestyle and modern wellness.

Key partnerships included, Chloe, La Double J, Proenza Schouler, Cartier, Gucci, A.P.C, Lacoste among others - each co-created to celebrate craftmanship, sustainability, and effortless style. The results were quantifiable and brand defining with sell through rates of 95% + within the first week with a 30% lift in apparel revenue YOY and a 20% increase in new customer acquisition, particularly from fashion-forward luxury demographics.