Played a key role in the brand's rapid scale-up, overseeing the end to end product lifecycle from concept, planning through to delivery aligning the assortment to the brand's high performance, data driven business model. Executed a strategy to meet the needs of high-conversion channels such as television and digital performance marketing, ensuring each launch supported margin goals, customer acquisition, and brand storytelling.

The balance of operational precision, and creative disruption and innovation established Fabletics as a new leader in performance apparel, scaling throughout the U.S while maintaining strong identity and profitability