Led the expansion of the fashion business across the G. Label Goop owned brand and marketplace categories, driving substantial top-line growth and brand equity. Elevated the brand from a capsule collection into a full lifestyle offering improving margin mix, and storytelling that merged Italian luxury craftsmanship with every day needs.

Simultaneously, scaled the marketplace fashion business, curating and supporting female founder led brands such as Khaite, Ulla Johnson and Ganni very early on in their trajectory and optimizing category architecture, pricing strategy, and digital merchandising to grow AOV and conversion while deepening brand partnerships by aligning content, commerce and community engagement.